Take the Kindness Pledge instore today

Choose kindness this B2S by visiting a Smiggle store, complete your very own Kindness Pledge and receive a FREE Kindness Certificate! It’s as easy as:

  • Visiting your local Smiggle store anytime between Wednesday 13 January and Friday 12th February 2021.
  • Filling out your Kindness Pledge letting us know who you will be kind to and how.
  • Showing a team member instore once complete and receive your certificate

Make your pledge to be kind and start the new school year with smiles, giggles and kindness!

Find Your Closest Smiggle Store

Can’t make it to a Smiggle Store?
Download the Kindness Pledge here and make yours online today!


Do the DigiPledge together as a family

Kids can sometimes spend a large amount of time online for learning, socialising and in some instances, gaming. While there are many benefits that using digital technologies and being online can have, it’s vital that kids know how to be smart, safe, responsible and kind online and know how to deal with negative situations that can occur in the digital world.

Consisting of eight modules, the DigiPledge is a fun online quiz that explores several topics including protecting privacy, social networking & gaming, communicating safely, and much more. When all topics are successfully completed, your child receives a DigiPledge certificate to acknowledge that they now have the skills and know-how to safely explore the online world.

A family membership of the DigiPledge costs just $10 and is one of the best investments you can make in protecting your family in this digital age.

Find out more


Dolly’s Dream Parent Hub

Many parents feel teaching their kids about online safety is important, but they don’t quite know how to go about it. The online world is opening our kids up to new experiences – some of them good, some of them challenging – and it’s never been more important for parents and carers to have the knowledge and the confidence to have the right conversations with the children in their lives.

That’s why Dolly’s Dream have launched the Parent Hub – an educational website for parents looking to learn more about what kids are likely to see online. It covers topics such as bullying, stranger danger, porn, respectful relationships, and more.

Filled with expert and evidence-based advice and featuring videos, factsheets and articles including latest news, the Parent Hub is designed to help parents and carers have the confidence and know-how when tackling any online issues that their kids may be facing.

Find out more


More About Dolly’s Dream

At the beginning of 2018, the country was devastated by the loss of 14-year-old Dolly Everett. Dolly ended her own life after an extended period of bullying and cyber bullying. Established in Dolly’s memory by her parents, Kate and Tick Everett and her sister Meg, Dolly’s Dream acts as a voice for those who cannot speak for themselves and works to prevent other precious lives being lost to bullying.

Dolly’s Dream works to educate parents and communities on the issues of bullying and cyber bullying, its devastating effects and how to deal with it. They want to empower people to be able to recognise bullying when it happens and then be brave enough to stand up and talk about it, to speak even if your voice shakes.

To safeguard the future of Dolly's Dream and to ensure it operates to its full potential, Kate and Tick Everett choose to work with the Alannah & Madeline Foundation - a national children's charity that Smiggle has been partnering with for the last 2 years.


Smiggle’s commitment: Continue to support causes in the anti-bullying and kindness space to ensure all kids feel safe and happy at school, home, online and in our stores!

Smiggle is funding the cost ($10 per family) for our Retail and Head office team members to take the DigiPledge, with all proceeds going towards supporting the anti-bullying initiatives and programs run by Dolly’s Dream.

Our aim is to spread awareness about the importance of being safe and kind online throughout the Smiggle community and encourage our fans to take the DigiPledge with their families, so that together we can take steps to end bullying and build a kinder world for all.