Off somewhere else? We can email your shopping bag to you, so you can shop these goodies later!
Hi there! We are Smiggle – where a smile meets a giggle! And this is our Privacy Policy. If you're a customer or even if you’re just visiting our website or stores, then this policy is for you.
Smiggle is a company with stores all over the world. Because of this, we have a few companies set up in each of the countries we operate in including for the websites that we sell our products from.
If you’re buying things from our Australian website or visiting our Australian stores, then you are dealing with Smiggle Pty Ltd ACN 100 379 226, whose registered office is at 457 St Kilda Road, Melbourne, Victoria 3004.
If you’re buying things from our New Zealand website or visiting our stores in New Zealand, then you are dealing with Smiggle NZ Limited (NZBN 9429046357540), whose registered address is 38 Sir Woolf Fisher Drive, East Tamaki, Auckland, 2013, New Zealand.
If you’re buying things from our Singapore website or visiting our stores in Singapore, then you are dealing with Smiggle Singapore Pte Ltd (registration number 201014564Z), whose registered office is at 600 North Bridge Road, #23-01 Parkview Square, Singapore 188778.
If you’re visiting our stores in Malaysia, then you are dealing with Smiggle Stores Malaysia sdn bhd (Registration No.: 201201031024 (1015510-D)), whose registered office is Level 10, 1 Sentral, Jalan Rakyat, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia
If you’re buying things from our UK website or visiting our stores in the UK, then the ‘data controller’ of your personal data is Smiggle UK Limited (registered in England & Wales, company number 06720710), whose registered office is at 10 John Street, London, WC1N 2EB. Smiggle UK Limited is a registered data controller at the UK Information Commissioner’s Office under number ZA025548.
And finally, if you’re visiting our stores in Ireland, then you are dealing with Smiggle Ireland Limited (Company number 591250), whose registered office is Block A, 5th Floor, The Atrium, Blackthorn Road, Sandyford, Dublin 18, D18 F5X2.
To make things a little easier, we refer to ‘Smiggle’ in this policy to indicate the local Smiggle company in each country.
Smiggle is a subsidiary of Premier Retail Holdings Pty Ltd of Level 7, 417 St Kilda Road, Melbourne Victoria 3004 Australia, and references in this policy to ‘Premier Retail’ are to that company.
When you interact with us, we collect data.
Sometimes you give it to us (for example, when you order a product, you tell us where to deliver it) and sometimes we collect it automatically (for example, when you browse our site we use cookies, which we explain in more detail below).
We have written our Privacy Policy to set out how we collect, hold, use and disclose that data. We also want you to know who to contact if you want to give us feedback on these issues.
Our policy applies whether you’re interacting with us online, in stores or through our customer service team – and wherever you live in the world.
Sometimes we will need to update this policy, for example to explain a new process or to comply with new laws. The last time we changed the policy was on 20 May 2025. If we update the policy, we’ll put a new one on our website.
We know how important your personal information is to you, and we are committed to safeguarding that information.
We will follow all the data protection and privacy laws that apply. This policy doesn’t limit any of those laws.
You’re in control.
You can:
Sometimes your rights are subject to exceptions permitted by law, for example, where an access request might prejudice law enforcement activities. We’ll give you reasons if we can’t comply with a request. Please send any requests to our Privacy & Data Protection Officer (details below).
If you have any concerns about any aspect of our privacy practices, you can also report it to the relevant privacy or data protection supervisory authority in your country of residence, work, or the place of any alleged infringement. In Australia, that's the Office of the Australian Information Commissioner. In New Zealand, it's the Office of the Privacy Commissioner. In Singapore, it’s the Personal Data Protection Commission. In Malaysia, it’s the Personal Data Protection Commissioner Office. In the UK, it’s the Information Commissioner’s Office. And in Ireland, it’s the Data Protection Commission.
This list is not necessarily complete. Sometimes we may need to collect additional information for one or more of the purposes set out in this policy.
If you don’t want to give us your personal information or you want to remain anonymous, that’s okay too. But this may restrict our ability to provide you with our services or access to certain features on our websites (for example, you can check out as a guest without creating an account or signing up to our database, but we still collect certain personal details from you to fulfil your order).
Privacy and data protection laws require us to have a lawful purpose for collecting and using your data. This is sometimes described as a "legal basis", and it means that we can only collect your information by fair and lawful means.
Here are the bases on which we collect and use your data:
We use cookies on our website.
Cookies are small pieces of information stored by your browser on your computer or mobile device.
Cookies are used to maintain session information between your browser and our website and identify things related to your use of the website such as the time, date and URL of the pages you visit, your IP address, your location and browser software. Some computers and mobile devices also permit your location to be shared with us (often referred to as geo-location data).
Most browsers can notify you when a new cookie is received, or let you turn off cookies or geo-location services altogether. Turning off these services or not agreeing for us to use cookies may mean some features on our website are not available to you.
We use information obtained this way in order to learn about your preferences so that we may improve our website and the service offered through it.
We use two different types of cookie – session cookies and persistent cookies. A session cookie is stored temporarily. In other words it only lasts until you close your browser. A persistent cookie is stored on your device. That means it lasts until you or your browser deletes it. For example, we may use cookies to store your preferences so you don't have to set them up every time you visit our website.
Some of the cookies we use are associated with your account (including personal information about your logged in status, your location, email address you gave us), and other cookies are not. We use both first party and third-party cookies. First party cookies are those which we use. Third party cookies don't originate from us. Social networking sites use third party cookies, so you should check the websites of those networks for more information about managing their cookies.
Cookies let you log in and out of your account.
Cookies are just one way we protect you from security risks. For example, we use Radware Bot Manager to detect when someone might be trying to hack your account.
We use cookies to help us show you products you are likely to be interested in.
Examples of the cookies we use include:
We use cookies to help us deliver relevant digital advertising.
Examples of the cookies we use include:
We use cookies to make our services better. For example, we use cookies to tell us how many customers use a certain feature and how popular it is, or whether people open an email we send.
We also use cookies to help understand who sees and interacts with our ads, and who visits our website or purchases products after clicking on an ad.
Sometimes we hire security vendors or use third-party analytics providers to help us understand how people are using our services. Just like we do, these providers may use cookies.
Examples of the cookies we use include:
You can accept or refuse the use of cookies. However, refusing, blocking and deleting cookies may mean that you won't be able to access or use all of the features of our website. The methods to block, reject and delete cookies will vary from browser to browser - for more information visit allaboutcookies.org.
We use carefully selected third parties in certain parts of our business. The relevant organisations to whom we may disclose your personal information or data include those:
As mentioned above, Smiggle has physical retail stores in six countries as well as websites which ship all over the world. Those international stores or websites may transfer your information back to the Premier Retail, whose global head office is in Australia.
We also use some third parties to administer part of our service delivery, so some of the uses and disclosures may occur outside of your country of residence. This means that sometimes we'll need to transfer your personal information between countries and in particular to Australia (where our central database is operated). Those countries may not provide the same level of protection of personal data as your country of residence.
By submitting your personal data, you agree to this transfer, storage and processing. Despite this, be assured that we will take reasonable steps to protect your data and prevent any third parties outside of your country of residence using your personal data in any way that's not set out in this policy.
For residents of the UK or Ireland, please note that if we transfer your data outside of the UK or Ireland (respectively) our standard practice is to use standard data protection clauses for such transfers. Finally, if you’re resident in Ireland, you agree and acknowledge that we may disclose your personal information to any member of our group as defined in section 155 of Companies Act, 1963 (as amended), which includes our subsidiaries, our ultimate holding company and its subsidiaries.
Your information is stored securely whether in an electronic or physical form. We take all reasonable steps to protect all personal information from misuse, loss, interference, unauthorised access, modification or disclosure. Make sure you keep your account details secure and contact us if you think your privacy rights have been breached.
We'll hold on to your personal information only for as long as is necessary for the purpose we collected it or where we have a legitimate interest to continue doing so. Sometimes we are required by legal or regulatory requirements to keep hold of some of your information even after you have closed your account with us. This may be to resolve disputes, prevent fraud, tell you about a product safety issue or to apply our terms and conditions.
We acknowledge and support the importance of children's privacy and safety. We do not knowingly collect personal information from children under 16.
If you become aware that a child under 16 has provided us with personal data without parental consent, please contact us through our Privacy & Data Protection Officer whose details are set below.
If we become aware that a child under 16 has provided us with personal information without parental consent, we will attempt to delete that information as soon as possible.
Sometimes we will need to update this policy, for example to explain a new process or to comply with new laws. If we update the policy, we'll put a new one on our website.
Privacy questions
Want to know more, or to exercise any your rights set out in this policy? The best way is to contact our Privacy & Data Protection Officer by email at dataprotection@smiggle.com
Customer service questions
If you have a customer service question that’s unrelated to privacy, please go back to our home page and check out our contact details under ‘Contact us’.
Shop now. Pay later.
Always interest-free.
Add your favourites to cart
Select Afterpay at checkout
Log into or create your Afterpay account, with instant approval decision
Your purchase will be split into 4 payments, payable every 2 weeks
All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of the country offering Afterpay. Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase. For complete terms visit afterpay.com/terms
Buy online today.
Take time to pay.
You can choose to repay in
10 weekly or 5 fortnightly interest freeee slices.
Your first payment will be due on the day of your purchase.*
Buy with humm.
Fast approval.
Pay weekly
or fortnightly.
Credit approved applicants only; fees, terms, conditions, minimum amounts and exclusions apply. Credit provided by Certegy Ezi-Pay Pty Ltd ABN 28 129 228 986. shophumm.com.au
*Excludes VIP customers.
Buy now. Pay smarter.
Fees and limits vary by plan. You must be over 18, a resident of the country offering Openpay, and meet additional eligibility criteria to qualify. Late fees apply. Your first instalment will be due at the time of purchase. Estimated amounts shown on product pages exclude shipping charges, which are added at checkout. For complete terms visit openpay.com.au/legal
Out & About
Curious
Super Charge
Minecraft
Harry Potter